For Business

How to use the Fairtrade Mark

The FAIRTRADE Mark is the symbol of our system, but what happens behind the scenes as a product with the Mark travels from the producer to the consumer?

At the core of Fairtrade are the people–that’s what you also see in the label.

Teerawat Phantumas, member of OJRPG, Province of Ubon Ratchathani, NE Thailand

How to use the Fairtrade Mark

Fairtrade Mark

Use the Fairtrade Mark when a product has only one, physically traceable ingredient likebananas, coffee, avocadoes, etc…

Fairtrade Mark

Fairtrade Mark with an arrow

Use the Fairtrade Mark with an arrow on products with multiple ingredients like chocolate bars or granola. All the ingredients that are available under Fairtrade conditions have to be purchased under Fairtrade terms (e.g.: the cocoa, sugar, vanilla, etc.). This Mark with an arrow is also used on single-ingredient products that have been sourced using “mass balance.” This is possible only for cocoa, sugar, fruit juice and tea.

The Fairtrade Mark must always be accompanied by the Fairtrade on-pack claim.

Fairtrade Sourced Ingredient (FSI) Mark

The Fairtrade Sourced Ingredient (FSI) Mark is used when a product hasmultiple ingredientsand at least one of them is purchased on Fairtrade terms. 100% of the chosen Fairtradeingredient in composite products, product ranges or categories must be sourced on Fairtradeterms in order to use the FSI Mark. For example, the cocoa in a chocolate bar may be Fairtradecertified while the sugar and vanilla are not. Therefore, this chocolate bar with use the FSI Markfor cocoa.

The FSI Mark must always be accompanied by the FSI on-pack claim.

Fairtrade Cotton Mark

is used when the product contains at least fifty percent of cotton and all of the cotton used in theproduct is Fairtrade certified and physically traceable.

Fairtrade Gold Mark

is used when the total of gold content is Fairtrade certified and physically traceable. The tabindicates that only the gold isFairtrade certified, so it can be applied to jewelry with otherelements like precious stone

Ready to Get Fairtrade Certified?

We’re in this together. Get in touch with the Fairtrade Canada team and we’ll work with you to better understand your business, your specific needs, and help you create a plan for getting certified.

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